Jordan Brand Launches

Nationwide Summer

Training Tour

Jordan Brand, a division of NIKE, Inc., launched its annual Jordan Training program aimed at inspiring today's young athletes to dedicate themselves to hard work in order to achieve personal growth and excellence on the court or field. Beginning in Oakland, California, the Jordan Training program embarked on a national summer tour, ending in Los Angeles on August 7. In all, the program will host complimentary training events in seven markets around the country to challenge thousands of youth, ages 12-18, to train hard and turn their athletic weaknesses into strengths.

"Jordan Brand is excited to once again bring Jordan Training to young athletes around the country. We believe the summer program will inspire and motivate future generations of basketball stars to emulate the greatest player ever to play the game and push themselves to set ambitious goals, develop the right strategies and training programs, and work hard to achieve those goals," said Cliff Torng, Marketing Director for Jordan Brand.

The Jordan Training program is inspired by Michael Jordan and his former trainer Tim Grover's Breakfast Club, a famous training regime created after the 1989-90 basketball season by Jordan and Grover personally. Built on Jordan rededicating himself to push beyond his known limits, Grover and Jordan created a challenging regimen designed to improve the stamina and endurance required to sustain peak performance throughout the grueling regular season and lengthy playoffs. The Jordan Training Program continues in the Breakfast Club tradition to showcase Jordan's determination and passion to continuously strive to be the best.

"Even today, young basketball players around the world look up to and strive to play like Michael Jordan. To honor the hard work and dedication that it took to become the greatest, the Jordan Training program teaches these kids how to push themselves to the next level in athleticism just like Michael," said Grover. "The Jordan Training program will motivate youth to mirror the dedication of their basketball hero and turn their weaknesses into strengths to reach their athletic dreams."